Building a persona is key to engagement in pharma marketing, study suggests #pharmaceutical #company #list
Posted On Dec 25 2017#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #watson #pharma
Posted On Sep 7 2017#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #pharma #code
Posted On Jul 9 2017#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #pharma #regulatory #affairs
Posted On Jan 30 2017#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #pharmaceutical #industries
Posted On Nov 22 2016#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #lexicon #pharma
Posted On Nov 12 2016#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests #pharmaceutical #information
Posted On Oct 27 2016#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …

Building a persona is key to engagement in pharma marketing, study suggests
Posted On Sep 18 2016#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …
