The year s top pharma marketing controversies – Medical Marketing and Media #pharmaceutical #sector

Posted On Oct 5 2017 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


Role of Social Media Marketing in Business #social #media #marketing #guide

Posted On Sep 26 2017 by

# Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities. Interaction with Target Market One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into …


Top 10 Social Media Blogs: The 2015 Winners: Social Media Examiner #winners, #top #social #media #blog, #2015

Posted On Sep 25 2017 by

# Top 10 Social Media Blogs: The 2015 Winners! Are you looking for some good social media blogs to read? Look no further! A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement. With that in mind, here are 10 social media blogs to put at the top of your reading list . Discover the top social media blogs of 2015. #1: Buffer Social Buffer Social. which has one of the best curated blogs in the …


Pharmacy Blogs Social Media of Pharma #cadila #pharma

Posted On Sep 25 2017 by

#pharma blogs # i-Pharmacy Blogs The pharmacy filed is well represented with a wide variety of blogs, some serious, some humerous. Pharmacists are forbidden to do the same a doctors, i.e. cannot mention any patients name, but. still, there is plenty of room for humor amongst the pharmacist bloggers. Pay special attention to The Angry Pharmacist , and The Pharmacy Chick Interesting Blog by Kevin Clausen: in his worlds, I am a university professor focused on consumer health informatics from a pharmacy perspective. I currently direct the Center for Consumer Health Informatics Research. My professional interests also include ehealth literacy, …


Social Media In The Pharmaceutical Industry: Pharmaceuticals: UK #pharma #sales #recruiters

Posted On Sep 8 2017 by

#pharma social media # WHAT IS CPD? CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is: ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’ CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities. Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld. …


Top 10 pharma companies in social media #pharma #gmp

Posted On Aug 29 2017 by

#pharma social media # Top 10 pharma companies in social media Social media success in consumer marketing has advanced beyond counting fans and followers. Today it’s all about shares, retweets and links that indicate real consumer engagement with brands. That hasn’t been the case in pharma marketing, where hesitation to interact with consumers often trumps the desire to experiment. Engagement isn’t a dirty word, but it’s still a scary one in this industry. Measuring viral spread is more likely to be something that’s happening in the labs. Ogilvy Healthworld’s annual social media audit–now in its second year–attempts to quantify the …


How the Pharma industry uses Social Media Infographic – Smart Insights Digital Marketing Advice #pharma #distributors

Posted On Aug 29 2017 by

#pharma social media # How the Pharma industry uses Social Media [Infographic] Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and consume content, and are poised to make similarly huge changes to the way consider our health. mHealth revenue is projected to reach 26 billion by 2017, and the number of health apps has …


Which pharma companies are succeeding in the social media space? #pharmaceutical #manufacturers

Posted On Aug 29 2017 by

#pharma social media # A new report published by Ogilvy Healthworld (part of Ogilvy CommonHealth Worldwide) has shed some light on the pharma companies that are leading the way in integrated social media strategies. The pharmaceutical industry is becoming increasingly reliant on social media as a key platform for communicating with multiple stakeholders, states the report . With the average number of tweets by pharma companies increasing by 530 percent since 2013 and Twitter followers increasing by nearly 300 percent, it s no surprise that more and more companies are seeing the value of incorporating social media in their marketing …


Medical Marketing and Media #lexicon #pharma

Posted On Aug 28 2017 by

#pharma marketing news # Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds. Diabetes is one of the most stubborn conditions to treat effectively. Drugmakers are turning to machine learning, online coaching, and gamification. Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations. In 2011 the drugmaker spent $9.4 million on branded ads for the EpiPen. By 2015, branded ad spending hit $43 million. Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that …


Top 100 Agencies 2014: Wunderman World Health – Medical Marketing and Media #marco #pharma

Posted On Aug 27 2017 by

#pharma ad agencies # Top 100 Agencies 2014: Wunderman World Health Employing the tools clients and audiences want yields success Download: Wunderman World Health Well ahead of the curve is a place any business strives for. Wunderman World Health, which has been honing its expertise in the payer space, has been poised to steer clients through the healthcare moment payers, patients, physicians and pharmaceutical companies find themselves at now. “Our core value proposition is helping healthcare companies connect with that empowered consumer,” president Becky Chidester tells MM /* 728×90, создано 05.02.11 */ google_ad_slot = “6127977750”; google_ad_width = 670; google_ad_height = …