PharmaTimes – in-depth news, features and insights for the pharmaceutical and healthcare sectors, pharma social media.#Pharma #social #media

Posted On Jan 19 2018 by

Web Exclusives Stopping antibiotic resistance This Antibiotic Awareness Week, Thomas Cueni, chair of the AMR Industry Alliance, gives some practical steps to stop one of the biggest medical threats in the world A new OECD gold standard for lethal injection drugs The latest developments in a controversial area of the pharma industry Harnessing patient communities Why online communities are so important to both patients and pharma Wish you were here? Why UK expats in former British colonies are not missing the NHS Magazine Patient Files: Ulcerative colitis Charlotte Guinea talks about her experiences with this invisible disease What science really …


The year s top pharma marketing controversies – Medical Marketing and Media #pharmaceutical #companies #in #nyc

Posted On Jan 8 2018 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


Social Media In The Pharmaceutical Industry: Pharmaceuticals: UK #pharmaceutical #companies #in #ny

Posted On Dec 20 2017 by

#pharma social media # WHAT IS CPD? CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is: ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’ CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities. Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld. …


Top 10 pharma companies in social media #eli #lilly #pharma

Posted On Dec 20 2017 by

#pharma social media # Top 10 pharma companies in social media Social media success in consumer marketing has advanced beyond counting fans and followers. Today it’s all about shares, retweets and links that indicate real consumer engagement with brands. That hasn’t been the case in pharma marketing, where hesitation to interact with consumers often trumps the desire to experiment. Engagement isn’t a dirty word, but it’s still a scary one in this industry. Measuring viral spread is more likely to be something that’s happening in the labs. Ogilvy Healthworld’s annual social media audit–now in its second year–attempts to quantify the …


Top 100 Agencies 2014: Wunderman World Health – Medical Marketing and Media #valeant #pharma

Posted On Dec 19 2017 by

#pharma ad agencies # Top 100 Agencies 2014: Wunderman World Health Employing the tools clients and audiences want yields success Download: Wunderman World Health Well ahead of the curve is a place any business strives for. Wunderman World Health, which has been honing its expertise in the payer space, has been poised to steer clients through the healthcare moment payers, patients, physicians and pharmaceutical companies find themselves at now. “Our core value proposition is helping healthcare companies connect with that empowered consumer,” president Becky Chidester tells MM /* 728×90, создано 05.02.11 */ google_ad_slot = “6127977750”; google_ad_width = 670; google_ad_height = …


Social Media In The Pharmaceutical Industry: Pharmaceuticals: UK #pharmaceutical #articles

Posted On Dec 2 2017 by

#pharma social media # WHAT IS CPD? CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is: ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’ CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities. Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld. …


Public Health, Social Media – Pharmaceutical Industry – C3iHC Healthcare Blog #world-pharma.org

Posted On Dec 2 2017 by

#pharma social media # 2014 has become a blockbuster year for Social Media guidance from the FDA. This week the FDA published draft guidance on the “Do’s and Don’ts” of social media platforms with character limitations (like Twitter) and how to correct user generated content (UGC) with misinformation . In both of these publications, the FDA continued to make clear that the guidelines were developed with public health in mind. “The public health is best served when risk and effectiveness information about drug and device products is clearly and accurately communicated.” The references to public health reinforce the primary goal …


Top 100 Agencies 2014: Vogel Farina – Medical Marketing and Media #pharmaceutical #industry #report

Posted On Dec 1 2017 by

#pharma ad agencies # Top 100 Agencies 2014: Vogel Farina Specialty, long VF s sweet spot, has them on a major growth spurt Download: Vogel Farina Vogel Farina. No Nonsense.” This, the greeting on the Grey Healthcare Group/WPP subsidiary’s website, is followed by “Senior Momentum, not Senior Moments” on the contact page, referring to the agency’s policy of having senior executives stay engaged with clients beyond the pitch. Simple. Straightforward. And, were it not for the 60% sales growth in 2013 compared to 2012, a first glimpse at the homepage could be construed as a little… vanilla. But to dismiss …


Shionogi Pharma Media and Investor Relations – Investor Relations #pharmaceutical #industry #marketing

Posted On Dec 1 2017 by

#shionogi pharma # Investor Relations About Shionogi Pharma, Inc. Shionogi Pharma, Inc. (formerly Sciele Pharma, Inc.), is a US-based group company of Shionogi & Co. Ltd, based in Atlanta, Georgia specializing in sales, marketing and development of branded prescription products focused on Cardiovascular/Diabetes, Women’s Health and Pediatrics. The Company’s Cardiovascular/Diabetes products treat patients with high cholesterol, hypertension, high triglycerides, unstable angina and type 2 diabetes; its Women’s Health products are designed to improve the health and well-being of women and mothers and their babies; and its Pediatrics products treat allergies, asthma, head lice infestations, and attention deficit/hyperactivity disorder (ADHD). About …


The top 10 pharma companies in social media #pharmaceutical #industry #trends

Posted On Nov 25 2017 by

#pharma social media # The top 10 pharma companies in social media Chatting with the public is not in pharma’s comfort zone. Drugmakers are adept at the one-way communication known as direct-to-consumer advertising, and some of them deal well with the media. Some even know how to work with patient groups. Back-and-forth with doctors? Pharma’s daily bread. But put your average, everyday drug company in the middle of a public conversation, and it freezes up. Worried it will say the wrong thing, sensitive to criticism, mindful of unintended consequences, drugmakers usually prefer to stand by the punch bowl and check …