Pharmaceutical Marketing Jobs

Posted On Sep 18 2016 by

#marketing pharmaceuticals # Pharmaceutical Marketing Jobs Formulate decisions that help shape the market, the products and the company. Central to attaining success within a Pharmaceutical Marketing career is the love of fresh ideas. Couple that with a knack for communicating to a range of audiences, and success is yours for the taking. As part of the AstraZeneca Marketing team, you’ll manage communications and build relationships with everyone from medical practitioners and internal sales force teams, to the media and the general public. AstraZeneca’s highly focused training programmes are designed to help you achieve your full potential in Pharmaceutical Marketing. They …


The year s top pharma marketing controversies – Medical Marketing and Media

Posted On Sep 18 2016 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


Big pharmaceutical companies are spending far more on marketing than research – The Washington Post

Posted On Sep 18 2016 by

#marketing pharmaceuticals # Big pharmaceutical companies are spending far more on marketing than research Prescription drugs are a massive market: Americans spent $329.2 billion on prescription drugs in 2013. That works out to about $1,000 per person in the U.S. as John Oliver pointed out in his show on Sunday night. Oliver also mentioned that nine out of 10 big pharmaceutical companies spend more on marketing than on research. León Markovitz of Dadaviz found and graphed those figures from healthcare research firm GlobalData in the graphic below. The amounts spent on sales and marketing are shown in orange, while the …


Building a persona is key to engagement in pharma marketing, study suggests

Posted On Sep 18 2016 by

#pharma marketing news # Building a persona is key to engagement in pharma marketing, study suggests In the pharmaceutical industry, the current practice of engagement is fragmented as pharma marketing has long followed a “push” model, focusing most on the decision makers to take action. Marketers in this industry are not equipped with a deeper understanding of the customer’s full life context or needs, constraints or desires in the same way that consumer marketers are and therefore struggle to reach their target. A recent study suggests that pharma marketers face a complex situation because of demands that are often tied …


Marketing Pharmaceuticals 2016

Posted On Sep 18 2016 by

#marketing pharmaceuticals # *Tutorials require registration and are an additional fee Now in its 27th year, the DIA Marketing Pharmaceuticals 2016 Planning Team created a program that celebrates the conference components you look forward to each year while INCREASING the number of varied content offerings, INTRODUCING new interactive session formats, and providing MORE structured networking opportunities. This conference is designed for professionals working through regulatory and compliance challenges in the marketing, advertising, and promotion of pharmaceuticals, veterinary products, biologics, and medical devices. NEW Conference Features: Attend a DIA Advertising and Promotion Working Group (APWG) Meeting – meet members from DIA’s …


Marketing Pharmaindustrie Jobs

Posted On Sep 17 2016 by

#pharmajobs # Marketing Pharmaindustrie Jobs Stellenangebote Convensis GmbH – PR-Trainee Health-Care (m/w) gesucht in Stuttgart. Hintergrund (Biologie, Ökotrophologie, Pharma etc.) Erste Erfahrungen in einer Kommunikationsagentur (Praktikum o.ä.) Leidenschaft, für verschiedene Branchen. Wir bieten Spannende Themen, innovative und abwechslungsreiche Projekte Ein hohes Maß an Eigenverantwortung. in.vent DIAGNOSTICA GMBH – Mitarbeiter (m/w) im Bereich Marketing und Vertrieb gesucht in Hennigsdorf. Mitarbeiter (m/w) im Bereich Marketing und Vertrieb in.vent DIAGNOSTICA GMBH Hennigsdorf Entwicklung von Marketing -/Vertriebsstrategien, haben sie sich als betriebswirt (bereich marketing /kommunikation) mit hoher affinit t zur gesundheitsbranche zus tzlich. Hennig Arzneimittel GmbH & Co. KG – Technology Transfer Manager Pharma …


Pharma 2020: Marketing the future – Which path will you take?

Posted On Sep 17 2016 by

#pharmaceutical marketing companies # Pharma 2020: Marketing the future Which path will you take? By 2020 the current role of the pharmaceutical industry’s sales and marketing workforce will be replaced by a new model as the industry shifts from a mass-market to a target-market approach to increase revenue. Pharma 2020: Marketing the future – Which path will you take? the third in the Pharma 2020 series, outlines a confluence of dynamics that lead to a new marketing and sales system with a smaller, more agile and smarter sales force. The pharma industry is no longer being rewarded for incremental innovation, …


Pharmaceutical marketing companies

Posted On Sep 17 2016 by

#pharmaceutical marketing companies # social media directory Innovation, technology, the changing landscape of healthcare and marketing—if it’s worth mentioning, you can bet we’re talking about it. And we invite you to be part of that conversation. To make it easier for you to find us in the social stream, we offer this handy directory of social spaces in which Intouch communicates, with an explanation of how we engage in each of them. Whether you’re just getting to know us or if you’re an old friend who wants to stay connected, you’ll find us in these favorite social media hangouts: Read …