Digital Pharma Guide 2010 #millenium #pharma

Posted On May 20 2017 by

#pharma guide # Digital Pharma Guide 2010 Digital media is transforming the way the world communicates, including how patients learn about health matters, and how doctors communicate with their peers and the biopharmaceutical industry. This digital revolution is in turn changing the rules of engagement in healthcare – patient power is growing fast, and pharma, clinicans and healthcare providers must now be more transparent and open to scrutiny than ever before. The Digital Pharma Guide investigates this rapidly evolving world, giving industry readers an overview of some of the most important developments, and an introduction to communications agencies working in …


How the Pharma industry uses Social Media Infographic – Smart Insights Digital Marketing Advice #cmc

Posted On Apr 30 2017 by

#pharma social media # How the Pharma industry uses Social Media [Infographic] Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and consume content, and are poised to make similarly huge changes to the way consider our health. mHealth revenue is projected to reach 26 billion by 2017, and the number of health apps has …


Pharma leaves ad agencies behind for in-house digital marketing teams #pharmaceutical #companies #news

Posted On Apr 29 2017 by

#pharma ad agencies # Pharma leaves ad agencies behind for in-house digital marketing teams Brands are ditching agencies and bringing digital marketing in-house in bigger numbers than ever, and that includes pharma companies. A new study from the Society of Digital Agencies found that “the percentage of clients taking full responsibility for digital efforts at their companies grew significantly” year over year. In fact, 27% of marketers surveyed don’t work with outside agencies for digital marketing, up from just 13% in 2014. More than one-fourth (28%) said they now do all digital marketing in-house, with an overall one in seven …


Digital Pharma Guide 2010 #sun #pharma #sikkim

Posted On Apr 25 2017 by

#pharma guide # Digital Pharma Guide 2010 Digital media is transforming the way the world communicates, including how patients learn about health matters, and how doctors communicate with their peers and the biopharmaceutical industry. This digital revolution is in turn changing the rules of engagement in healthcare – patient power is growing fast, and pharma, clinicans and healthcare providers must now be more transparent and open to scrutiny than ever before. The Digital Pharma Guide investigates this rapidly evolving world, giving industry readers an overview of some of the most important developments, and an introduction to communications agencies working in …


How the Pharma industry uses Social Media Infographic – Smart Insights Digital Marketing Advice #jobs

Posted On Apr 12 2017 by

#pharma social media # How the Pharma industry uses Social Media [Infographic] Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and consume content, and are poised to make similarly huge changes to the way consider our health. mHealth revenue is projected to reach 26 billion by 2017, and the number of health apps has …


Pharma leaves ad agencies behind for in-house digital marketing teams #sun #pharma #sikkim

Posted On Apr 1 2017 by

#pharma ad agencies # Pharma leaves ad agencies behind for in-house digital marketing teams Brands are ditching agencies and bringing digital marketing in-house in bigger numbers than ever, and that includes pharma companies. A new study from the Society of Digital Agencies found that “the percentage of clients taking full responsibility for digital efforts at their companies grew significantly” year over year. In fact, 27% of marketers surveyed don’t work with outside agencies for digital marketing, up from just 13% in 2014. More than one-fourth (28%) said they now do all digital marketing in-house, with an overall one in seven …


Pharma leaves ad agencies behind for in-house digital marketing teams #ims #pharma

Posted On Mar 19 2017 by

#pharma ad agencies # Pharma leaves ad agencies behind for in-house digital marketing teams Brands are ditching agencies and bringing digital marketing in-house in bigger numbers than ever, and that includes pharma companies. A new study from the Society of Digital Agencies found that “the percentage of clients taking full responsibility for digital efforts at their companies grew significantly” year over year. In fact, 27% of marketers surveyed don’t work with outside agencies for digital marketing, up from just 13% in 2014. More than one-fourth (28%) said they now do all digital marketing in-house, with an overall one in seven …


Digital CRM for Pharma Companies #choice #pharma

Posted On Mar 19 2017 by

#crm for pharma # Pharmaceutical Maximize Prescriptions Consolidate physicians’ profiles into a central repository to understand their sphere of influence. Determine physicians’ product awareness, varying drug perceptions, prescription habits (Rx/ NRx/ TRx) and recent preference shifts. Plan and monitor activities of medical representatives on daily basis. Pinpoint and record decision makers at hospitals and nursing homes. Analyze feedback for competitors products and services to develop product strategies. Key Opinion Leader Management Segment the KOLs on various parameters like influencing capabilities, soft skills, publications, etc. Develop relationship strategies and activities on basis of these parameters. Objectively measure quality of relationship with …


Digital CRM for Pharma Companies #lilly #pharma

Posted On Feb 13 2017 by

#crm for pharma # Pharmaceutical Maximize Prescriptions Consolidate physicians’ profiles into a central repository to understand their sphere of influence. Determine physicians’ product awareness, varying drug perceptions, prescription habits (Rx/ NRx/ TRx) and recent preference shifts. Plan and monitor activities of medical representatives on daily basis. Pinpoint and record decision makers at hospitals and nursing homes. Analyze feedback for competitors products and services to develop product strategies. Key Opinion Leader Management Segment the KOLs on various parameters like influencing capabilities, soft skills, publications, etc. Develop relationship strategies and activities on basis of these parameters. Objectively measure quality of relationship with …


Pharma leaves ad agencies behind for in-house digital marketing teams #fierce #pharma

Posted On Feb 1 2017 by

#pharma ad agencies # Pharma leaves ad agencies behind for in-house digital marketing teams Brands are ditching agencies and bringing digital marketing in-house in bigger numbers than ever, and that includes pharma companies. A new study from the Society of Digital Agencies found that “the percentage of clients taking full responsibility for digital efforts at their companies grew significantly” year over year. In fact, 27% of marketers surveyed don’t work with outside agencies for digital marketing, up from just 13% in 2014. More than one-fourth (28%) said they now do all digital marketing in-house, with an overall one in seven …