PHARMACIST

May 7 2020

#Ims #data #pharma-Ims data pharma

Ims data pharma Ims data pharma A new report from IMS Health on the use of social media by pharmaceutical companies finds that among the top 50 pharmaceutical companies, half don’t engage with consumers and patients through social media. But of those that do, IMS found that Johnson & Johnson emerged as a clear leader. It scored a 70 on IMS’s Social Media Engagement Index. The next highest score, from GlaxoSmithkline, was just 25. “When we looked at Johnson & Johnson and we looked at their Facebook postings, we found that on average over the last 12 months, their postings …