The year s top pharma marketing controversies – Medical Marketing and Media #pharmaceutical #companies #in #nyc

Posted On Jan 8 2018 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media #pharmaceutical #sector

Posted On Oct 5 2017 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media #pharma #agencies

Posted On May 15 2017 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media #fda #and #pharmaceutical #industry

Posted On Dec 9 2016 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media #exl #pharma

Posted On Nov 12 2016 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media #i3 #pharma #resourcing

Posted On Nov 4 2016 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …


The year s top pharma marketing controversies – Medical Marketing and Media

Posted On Sep 18 2016 by

#marketing pharmaceuticals # December 23, 2015 The year’s top pharma marketing controversies Photo credit: Bill Brooks/Creative Commons 1. Drug pricing goes public: In the past year, what was once an issue debated among few stakeholders in the medical community became a talking point in presidential campaigns. (Bill Clinton’s words of advice to pharma: “Explain, explain, explain; disclose, disclose, disclose.”) The issue of how and why drugs are priced the way they are hit a tipping point, as insurers, pharmacy benefit managers, physicians and even presumptive presidential candidates questioned pharmaceutical pricing practices and called for changes to the current system. 2. …