Pharma

Dec 21 2017

The Effort to Rid TV of Pharma Ads #exl #pharma

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Dec 2 2017

Basics of Drug Ads #pharma #trust

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 15 2017

Basics of Drug Ads #indus #pharma

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 6 2017

Basics of Drug Ads #aristo #pharma

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 6 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #radient #pharma

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Oct 2 2017

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Sep 8 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #pharmaceutical #distribution #companies

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Aug 24 2017

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# Free Classifieds in India – Select your choice below Posted on – 1 minute ago Job Type – Full time Experience – 1 Year Qualification – Under Graduate candidates required for telesales caller as executive.must have good hold over english language.good communication skills. ability to answer about product or services whenever requ 45 vacancies for 10+2+3 Candidates in Kolkata / Delhi Airport..Interested Candidates Apply now Airport Station Attendant Jobs in Durgapur Posted on – 1 minute ago Job Type – Full time Experience – 1 Year Qualification – Graduate 45 vacancies for 10+2+3 Candidates in Kolkata / Delhi Airport..Interested …

Aug 9 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical #industry #research

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Aug 9 2017

5 Worst Insurace Ads on TV #5,five,worst,insurance,ads,tv,television,terrible,insurer,company,commercial,horrble,advertising,campaign,allstate,dennis #dexter #haysbert,geico,progressive,state #farm,the #general,the #unit

# 5 Worst Insurance Company TV Commercials Five Insurance Ads that Should ve Never Been Made. With so many insurance companies to choose from, advertising has pretty much reached an all-time high. Whether the GEICO Gecko, Flo from the ridiculously annoying Progressive ads, or that guy who used to date Liz Lemon in the very funny Allstate commercials, insurance companies are spending big dollars to compete for your business. With this in mind, we thought we d put together a list of the worst television ads that insurance companies are currently running. Who knows, maybe their marketing firms will discover …

Aug 9 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #safc #pharma

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Jul 25 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #nutra #pharma

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Jul 24 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #mgi #pharma #inc

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Jul 12 2017

The Effort to Rid TV of Pharma Ads #large #pharmaceutical #companies

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Jun 15 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical #companies #in #houston #tx

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

May 31 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #jobs #in #pharmacy

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

May 16 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #alembic #pharma

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Apr 30 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #dalton #pharma #services

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Apr 30 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #what #is #the #pharmaceutical #industry

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Apr 12 2017

Basics of Drug Ads #pharmaceutical #industry #report

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Apr 12 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical #companies #in #charlotte #nc

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Apr 5 2017

The Effort to Rid TV of Pharma Ads #top #pharmaceutical #company

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Feb 2 2017

Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical #manufacturers

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Feb 1 2017

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #intas #pharma

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Dec 20 2016

Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical #industry #data

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Dec 20 2016

Basics of Drug Ads #purdue #pharmaceuticals

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 23 2016

Sick of pharmaceutical ads? Here – s why they won – t go away #pharma #rep #jobs

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Nov 14 2016

The Effort to Rid TV of Pharma Ads #genex #pharma

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Nov 13 2016

Basics of Drug Ads #global #pharmaceutical #companies

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 13 2016

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #marketing #pharmaceuticals

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Nov 7 2016

The Effort to Rid TV of Pharma Ads #pharmaceutical #industry #trends

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Nov 6 2016

Basics of Drug Ads #scolr #pharma

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Nov 6 2016

Sick of pharmaceutical ads? Here – s why they won – t go away #thaiger #pharma

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Nov 6 2016

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #medical #sales

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Oct 28 2016

Sick of pharmaceutical ads? Here – s why they won – t go away #ironwood #pharma

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …

Oct 28 2016

Basics of Drug Ads #astella #pharma

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Oct 23 2016

The Effort to Rid TV of Pharma Ads #dishman #pharma

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Oct 7 2016

Basics of Drug Ads #pharmaceutical #sales

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …

Oct 6 2016

It – s Like Viagra for Pharma Ads: Pfizer – s $1 #pharmaceutical #packaging #companies

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …

Sep 30 2016

The Effort to Rid TV of Pharma Ads #pharma #advertising

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Sep 21 2016

The Effort to Rid TV of Pharma Ads

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …

Sep 19 2016

It – s Like Viagra for Pharma Ads: Pfizer – s $1

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …