Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical

Posted On Jun 15 2017 by

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …


It – s Like Viagra for Pharma Ads: Pfizer – s $1 #jobs #in #pharmacy

Posted On May 31 2017 by

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …


It – s Like Viagra for Pharma Ads: Pfizer – s $1 #alembic #pharma

Posted On May 16 2017 by

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …


Sick of pharmaceutical ads? Here – s why they won – t go away #dalton

Posted On Apr 30 2017 by

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …


It – s Like Viagra for Pharma Ads: Pfizer – s $1 #what #is #the

Posted On Apr 30 2017 by

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …


Basics of Drug Ads #pharmaceutical #industry #report

Posted On Apr 12 2017 by

#pharmaceutical advertising # Basics of Drug Ads A drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own. Because of this, Congress laid out different requirements for prescription and non-prescription or over-the-counter drugs. Congress also gave the Food and Drug Administration (FDA) authority to oversee prescription drug ads. In turn, the FDA passed regulations detailing how it would enforce those requirements. These regulations are also known as rules. However, while the FDA oversees ads for prescription drugs, the Federal Trade Commission (FTC) oversees ads for over-the-counter …


Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical

Posted On Apr 12 2017 by

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …


The Effort to Rid TV of Pharma Ads #top #pharmaceutical #company

Posted On Apr 5 2017 by

#pharma advertising # Source: Benjamin Stone/Flickr The average American TV viewer can expect to watch up to 30 hours of prescription drug advertising each year, the editors of Scientific American noted recently, with drug makers spending $5.2 billion on such ads in 2015. That’s a 60 percent increase on the total spent four years earlier, with no signs of slowing down. Ever since the FDA in 1997 relaxed its rules on pharmaceutical advertising, allowing drug makers to bypass healthcare providers and market directly to American patients and consumers, the amount spent on TV advertising in particular has risen incrementally by …


Sick of pharmaceutical ads? Here – s why they won – t go away #pharmaceutical

Posted On Feb 2 2017 by

#pharmaceutical advertising # It seems like every other billboard and commercial in the U.S. is for a prescription drug. And yet consumers can t buy them without a doctor s approval. So why target consumers with these ads? Do we really have that much influence over physicians? Here s how the U.S. became one of the only countries in the world where pharmaceutical companies peddle drugs to ordinary people. Food and Drug Administration Loopholes The United States and New Zealand are the only countries in the world that allow direct-to-consumer advertising of pharmaceuticals. Most countries banned the practice in the …


It – s Like Viagra for Pharma Ads: Pfizer – s $1 #intas #pharma

Posted On Feb 1 2017 by

#pharma marketing news # It’s Like Viagra for Pharma Ads: Pfizer’s $1.4 Billion Marketing Blitz Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion. America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter Gamble Co. Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media. Drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013, according to research firm Nielsen NV. New York-based …