#pharma market research
Principles of Pharmaceutical Market Research
Leading the Way.Pharmaceutical Market Research Training Program
The Principles of Pharmaceutical Market Research is a comprehensive, rigorous, self-study online training program that teaches the fundamental skills needed to conduct robust and insightful market research. The certificate course is based on the Market Research Core Body of Knowledge (MRCBOK©), an integrated set of learning objectives covering the market research process from beginning to end.
The Principles of Pharmaceutical Market Research is an adaptation of The Principles of Market Research to the unique requirements of market research in the life sciences by incorporating real world case studies. Written by leading life sciences market research professionals, each case describes the background of the business issue, study objectives, methods employed, interpretation, conclusions, and key takeaways. Examples include:
- New Drug Classes — Attitude/Trial/Usage
- Research Management and Ethical Legal Constraints in the Pharmaceutical Industry
- Global Research — Understanding Attitudes toward Cervical Cancer Vaccination
- A Pharmaceutical Data Analysis Case Study
Endorsed by all major market research industry associations, the course is regularly updated and expanded to reflect new methods and concepts in the market research industry. It offers an engaging learning experience through the liberal use of interactive exercises and continuous feedback throughout. Successful completion earns a Certificate of Program Completion and qualifies graduates for the certification programs of three professional associations worldwide.
Since 1996, more than 8,000 researchers from 104 countries have enrolled, making this the research profession’s most valued and widely supported continuing education program.
This course is organized into eleven modules :
- Marketing and Its Interface with Market Research
- Introduction to Market Research and Planning the Research Process
- Research Design
- Data Collection Methods
- Measurement Approaches
- Understanding Data Analysis
- Advanced Data Analysis
- Communicating Research
- Global Market Research
- Trends in Market Research
It also offers multiple student support mechanisms such as coach-mentors (i.e. industry practitioners), progress self-monitoring tools and self-assessments.
Who Should Attend?
Anyone interested in strengthening his or her core skills in pharmaceutical market research (new and mid-level). Experienced practitioners will find it an invaluable continuing education resource, while marketing/product managers and others who interact with the market research function can develop a solid foundation in the discipline.
The two required textbooks for the Principles of Pharmaceutical Market Research are:
Marketing Research: An Applied Orientation 2010 (6th Edition) by Naresh Malhotra — ISBN 0-13-608543-0
A Preface to Marketing Management 2015 (14th Edition) by J. Paul Peter and James H. Donnelly, Jr. — ISBN978-0-07-786106-3
Textbooks must be ordered separately from your course enrollment. The textbooks will be shipped independently of your online course access details so you should allow extra time for their delivery. You may order these textbooks from any textbook vendor/supplier or you can order from MBS Direct at +1-573-446-5299 or +1-573-446-5254 or 1-800-325-3252 (U.S. only).
If ordering online from our suggested vendor, MBS Direct. select the following buttons/links from the MBS Direct Web site:
- Click on Order Your Books
- Click on Princ of MRKT Research
Textbooks editions are subject to change when new editions are released by the publisher.