CLG Market Research UK LTD is a field market research company that carries out projects throughout the UK. Operations are run within consumer markets offering solutions for your market research requirements. We work for private sector clients along with public sector.
Our aim is offering clients valuable research at competitive prices and delivering projects from start to finish. The market research operations offer a range of services from identifying market research requirements, devising a suitable programme, through to project implementation and reporting findings.
Food Drink, Consumer Goods, Service Industries, Public sector, Technology Media
We are specialists in carrying out fieldwork market research. This fieldwork is carried out by a team of interviewers, who report direct to our experienced supervisors.
There are two variations of market research – Qualitative Quantitative
Quantitative market research
Quantitative market research is aimed at gathering information about percentages and proportions within the entire target group. As opposed to qualitative research, quantitative research is carried out amongst a relatively large amount of respondents. It uses questionnaires which are identical for all respondents in order to draw reliable conclusions based on the results.
The following methods are typical of quantitative market research:
-Self completion questionnaires
-Face to face interviewing
-Interactive voice responce
-Observational registration studies
Qualitative market research
Qualitative market research is carried out amongst a relatively small amount of respondents. It tries to provide insight into people’s opinions on certain topics and tells you how many people have a certain opinion. In qualitative research in-depth questions are asked to find out about ideas, backgrounds, motives and objections. Qualitative research is especially suitable for answering questions relating to “why”.
The following methods are typical of qualitative market research:
-Market research locations
-Recruitment of respondents for qualitative market research
There are various ways of obtaining data for market research
PAPI: Paper And Pencil Interviewing. Data obtained from the interview is filled in on a paper form using a pencil.
CAPI: Computer Assisted Personal Interviewing. This method is very much similar to the PAPI method, but the data is directly entered into a computer programme instead of first using paper forms.
WAPI: Web Assisted Personal Interviewing. The respondents answer the questions online, but they are also assisted online in doing so.
CASI: Computer Assisted Self Interviewing. The CASI method involves respondents taking place behind the computer themselves in order to fill in the questionnaire.
CAWI: Computer Assisted Web Interviewing. Online research in which data is obtained electronically using online questionnaires. These questionnaires contain references so that the correct questions are asked to each respondent.
CATI: Computer Assisted Telephone Interviewing. The questions are usually presented to the interviewers on a computer screen, after which they ask them to the respondents. To ensure that the correct questions are asked to each respondent, the specialised computer software uses “skips”: Certain answers can lead to the next question being different. This also prevents the respondent from having to answer irrelevant questions.
TAPI: Tablet Assisted Personal Interviewing. This method is virtually identical to the CAPI method, but the data is entered into a tablet instead of a computer/laptop.
TASI: Tablet Assisted Self Interviewing. This method is virtually identical to the CASI method, but the data is entered into a tablet instead of a computer/laptop.
SAPI: Smartphone Assisted Personal Interviewing. With this method, the data is entered into a smartphone by the interviewer. SASI: Smartphone Assisted Self Interviewing. With this method, the data is entered into a smartphone by the respondent.