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CRM in Pharmaceutical Sector: Meeting the Challenges of Changing Healthcare Environment #merck #pharma

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CRM in Pharmaceutical Sector: Meeting the Challenges of Changing Healthcare Environment

References

Global pressures force Pharma Industry to re-think role, priorities of IT, says Datamonitor, http://industry.tekrati.com/research/8980/

Wahlberg, O. Strandberg, C. Sundberg, H. Sandberg, K.W. Trends, Topics And Under researched Areas in Crm Research – A Literature Review. International Journal of Public Information Systems, 3 (2009)

Atul Parvatiyar, A. Sheth, J. Customer Relationship Management:Emerging Practice, Process, and Discipline. Journal of Economic and Social Research 3(2) (2002); 2001, 2002 Preliminary Issue (1-34)

Agrawal, M.L. Customer Relationship Management Corporate Renaissance. Journal of Service Research 3(2) (October 2003-March 2004)

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