Ten Commandments of Pharma Big Data Analytics #global #pharma

Posted On Feb 1 2017 by

#pharma analytics # Ten Commandments of Pharma Big Data Analytics December 19, 2014, Blog 1. Thou shalt innovate and explore using the power of big data Innovation has become the Holy Grail for all key pharma R D initiatives. As a brand custodian, you need to constantly reevaluate how your brand stays relevant in the eyes of the patient. Invest time to assess how big data analytics can have a positive impact on your therapeutic area franchise. 2. Thou shalt focus on speedy decision making To stand out in a constantly changing healthcare environment, speed in decision making is imperative. …


Pharma leaves ad agencies behind for in-house digital marketing teams #fierce #pharma

Posted On Feb 1 2017 by

#pharma ad agencies # Pharma leaves ad agencies behind for in-house digital marketing teams Brands are ditching agencies and bringing digital marketing in-house in bigger numbers than ever, and that includes pharma companies. A new study from the Society of Digital Agencies found that “the percentage of clients taking full responsibility for digital efforts at their companies grew significantly” year over year. In fact, 27% of marketers surveyed don’t work with outside agencies for digital marketing, up from just 13% in 2014. More than one-fourth (28%) said they now do all digital marketing in-house, with an overall one in seven …


Novartis – sales performance, data and rankings – Top Pharma List #elite #pharma

Posted On Feb 1 2017 by

#pharma company # Novartis Data by GlobalData GlobalData is the premier source of research and consulting solutions for the pharmaceutical and medical device industries. With the combined expertise of more than 600 researchers, market analysts and consultants, we deliver high-quality, accurate and transparent industry insight that helps our clients to achieve growth and increase business value. To find out more about how our research and consulting solutions can help you, please visit healthcare.globaldata.com Featured jobs Director, Scientific Services Great salary and benefits ID Search Selection Principal Medical Writer Great salary and benefits ID Search Selection Director, Scientific Services 80 – …